Social Survey Intelligence™
Ask Smarter Questions. Get Real Answers—In the Right Context.
In today’s digital world, people reveal more about what they think, feel, and want on social media than they ever would in a formal survey. At Pratama, we’ve reimagined the concept of market research by embedding feedback mechanisms directly into the social landscape—where attention, emotion, and identity already live.
Social Survey Intelligence™ is our modern framework for collecting real consumer feedback from real people, in real-time, using the platforms they already trust. We don’t send cold emails or interrupt user flows. Instead, we embed questions natively into social environments, allowing brands to access the opinions and experiences of their target audience in the moment—without friction, fatigue, or artificiality.
Why Traditional Surveys Fall Short
Conventional surveys struggle with declining response rates, poor data quality, and biased samples. They’re often detached from context, asking people to reflect on products or decisions in a vacuum.
By contrast, social media is a living, emotional environment where people are already expressing their preferences, frustrations, and beliefs. By engaging them where they are—on their terms—we capture richer, more authentic insights. This creates data that reflects behavior, not just hypothetical opinions.
We begin by identifying who matters most to your business goals—whether it’s early adopters, niche communities, or mainstream consumers. Using social data and behavioral signals, we locate high-relevance audiences based on their interests, activity, and conversational context.
Our survey instruments are built around principles from cognitive psychology and behavioral science. This ensures that our questions:
– Avoid leading language or framing bias
– Are aligned with the user’s emotional and mental state
– Encourage honest, low-effort, high-relevance responses
– Can be interpreted in context with surrounding behaviors
We also integrate implicit questioning techniques, allowing us to infer preferences even when users are unaware of their own biases.
We deliver surveys directly within:
– Social media polls and story features
– Comment threads and promoted questions
– Interactive posts, DM-based flows, or community prompts
– Embedded calls-to-action within influencer content
This makes feedback collection seamless and unintrusive, increasing participation rates while maintaining high-quality response integrity.
We don’t just collect responses—we connect them to broader behavioral patterns. By pairing survey data with:
– Engagement metrics
– Language sentiment
– Content-sharing behavior
– Community dynamics
—we build a multi-dimensional profile of your market: what people say, how they act, and what that means for your brand.
Once the data is collected and analyzed, we deliver a structured insight report that includes:
– Key findings and summary takeaways
– Behavioral segmentation based on responses
– Actionable recommendations for product, messaging, or strategy
– Optional visual dashboards and trend snapshots
– Validate product-market fit in live consumer environments
– Test ad copy, taglines, or visuals with real communities before launch
– Measure brand sentiment with cultural context attached
– Segment your market not just by age or location, but by belief, identity, and behavioral intent
Designed for Brands That Value Real Relevance
Whether you’re launching something new or refining something established, Social Survey Intelligence™ helps you move forward with confidence—backed by insights grounded in real human behavior.
You don’t need more data. You need better context.
AXA Tower
45th Floor
Jl.Prof.Dr.Satrio Kav 18, Kuningan Setiabudi
Jakarta 12940 Indonesia
Email: info@pratama-projects.com
Phone: +62 21 3005 3778
Fax: +62 21 3005 3600
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