Pratama Sentiment Intelligence
Emotional Clarity from Digital Conversations
Words alone don’t tell the full story—how people feel when they talk about your brand is often more important than what they say. At Pratama, our Sentiment Intelligence™ service gives you a clear, data-driven view of the emotional landscape surrounding your brand, products, competitors, or industry.
We move beyond surface-level metrics like likes, comments, or keyword volume. Instead, we analyze tone, context, emotion, and intent to help you understand how people truly feel, why they feel that way, and what that means for your brand’s next move.
This is not a sentiment “score.” This is emotionally intelligent market awareness—tailored, timely, and deeply actionable.
Brand sentiment isn’t just a soft metric—it’s a leading indicator of behavior. Emotion drives purchase decisions, loyalty, and advocacy. It also drives backlash, distrust, and churn. Knowing how your audience feels about your brand—across time, across topics, and across platforms—allows you to:
– Detect risks early
– Respond with precision
– Position yourself more strategically
– Communicate with greater empathy and resonance
And because sentiment spreads through networks—just like ideas and trends—understanding the emotional momentum behind your brand gives you the ability to move with the culture, not against it.
Most sentiment analysis tools rely on generic algorithms and binary classification: positive, negative, or neutral. That approach is too shallow for today’s complex digital landscape, where sarcasm, slang, irony, and cultural nuance shape how people communicate.
Pratama takes a multi-layered approach that combines a range of components:
Our natural language processing (NLP) engine is tuned for informal, real-world language—social posts, comments, memes, reviews, and micro-conversations. It accounts for emotional subtext, colloquial phrasing, and culture-specific language patterns that other tools miss.
We go beyond basic sentiment tags. Our models classify a wide range of emotional tones, such as:
Frustration, Admiration, Skepticism, Trust, Indifference, Anticipation
This emotional granularity helps you respond not just to what people say, but to the feeling behind the message.
Not all opinions carry the same weight. We analyze sentiment by audience type—customers, influencers, media outlets, competitors, or niche communities—so you can see who’s driving perception shifts, and where influence is originating.
Sentiment is not static. We track how emotional tone evolves over time, in response to specific events, launches, crises, or cultural shifts. You’ll see which campaigns changed the mood—and which didn’t.
Every Sentiment Intelligence™ engagement includes a tailored insights report featuring:
– A breakdown of key sentiment drivers across platforms and timeframes
– Emotional distribution maps by topic, product, or campaign
– Identification of high-impact conversations and emotional turning points
– Visual dashboards for tracking real-time sentiment shifts
– Strategic recommendations based on emotional alignment, gaps, or risks
– Custom dashboards and live tracking integrations are available for ongoing brand monitoring.
The Outcome: Emotional Alignment = Market Advantage
When your messaging, product, or brand narrative aligns with how people actually feel, your campaigns resonate more. Your product lands better. Your audience stays longer. Sentiment Intelligence™ gives you the clarity to operate in sync with the emotional state of your market.
This is emotion as a signal—not a guess.
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Email: info@pratama-projects.com
Phone: +62 21 3005 3778
Fax: +62 21 3005 3600
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